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3M Optical Systems Managing Corporate Entrepreneurship Download Now SaveMTI 3M Optical Systems: Managing Corporate Entrepreneurship Uploaded by mahtaabk 10 10 upvotes 0 0 downvotes 9K views 40 pages Document Information click to expand document information Date uploaded Apr 16, 2012 Copyright Attribution Non-Commercial (BY-NC) Available Formats PDF, TXT or read online from Scribd Share this document Share or Embed Document Sharing Options Share on Facebook, opens a new window Facebook Share on Twitter, opens a new window Twitter Share on LinkedIn, opens a new window LinkedIn Share with Email, opens mail client Email Copy Text Copy Link Did you find this document useful 10 10 upvotes, Mark this document as useful 0 0 downvotes, Mark this document as not useful Is this content inappropriate Report this Document Download Now save Save MTI 3M Optical Systems: Managing Corporate Entrepr.3M Optical Systems Managing Corporate Entrepreneurship Full Description SaveFor Later 9K views 10 10 upvotes 0 0 downvotes MTI 3M Optical Systems: Managing Corporate Entrepreneurship Uploaded by mahtaabk Description: Full description save Save MTI 3M Optical Systems: Managing Corporate Entrepr.For Later 10 10 upvotes, Mark this document as useful 0 0 downvotes, Mark this document as not useful Embed Share Print Download Now Jump to Page You are on page 1 of 40 Search inside document.
Browse Books Site Directory Site Language: English Change Language English Change Language. By continuing well assume youre on board with our cookie policy. Point of View The case was analyzed from the point of view of the manager, Mr. Andy Wong. II. Objectives To offer new sets of products to the market. To seek for a particular channel that would support the organization in project implementation. To develop projects in order to increase sales. III. The Problem How should the management develop its products considering the market status of the company IV. Areas of Consideration In 1979, the Optical Systems business unit was created to exploit light control film. In 1992 3M had evolved into a highly diversified global company whose 14 billion sales were generated by a portfolio of thousands of products managed by the companys 47 divisions and sold through its organizations in 57 countries worldwide. By early 1900s, 3M had developed a pool of over100 technologies, extending from its roots in abrasives, adhesives and coating process to specialized high-tech expertise in areas as diverse as micro-interconnection, digital imaging and transdermal drug delivery. Despite two previous market failures, his team assured that the totally redesigned products would now be succeed. V. Alternative Courses of Actions 1. Product introduction to the market with new sets of innovations. Previous negative credits of the company will slowly diminish. ![]() Create products that can be positioned in the market defensively. There is sense of communication to the market that differentiates the offerings from competitors. Mr. Wong will act as an autocratic leader in managing his sales team in order for him to develop 3M products. Less costly. Disadvantages: Some employees might not be able to understand Mr. Thus, results to high turnover rates. Time consuming. VI. Recommendation The first alternative would best fit as a solution to the problem because it allows the company to improve its products in the market. Get Your Custom Essay on 3m Optical Systems Just from 13,9Page. All the content of this paper is his perspective on 3m Optical Systems and should be used only as a possible source of ideas. Well occasionally send you account related and promo emails. Want to add some juice to your work No problem Here you will also find the best quotations, synonyms and word definitions to make your research paper well-formatted and your essay highly evaluated. If you contact us after hours, well get back to you in 24 hours or less.
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